Gold-text logo for Juniper's, a gin bar, crafted cocktails, and tapas restaurant, with the tagline 'A place for travelers at spirit', describing curated gins and cuisine from around the world.

Juniper’s — Covington Gin and Tapas Bar Brand Identity

Nestled in the heart of Northern Kentucky amongst a sea of bourbon bars, Lesley and Vic Hugo opened Juniper’s — a welcome beacon for gin lovers. The gin and tapas bar allows visitors to explore global cuisines and libations by candlelight in an atmosphere rich with old-world architecture. We set out to honor their vision by designing a historied brand with timeless appeal. Each detail is carefully crafted, infusing the spirit of adventure and a life well-traveled.

SCOPE:

- Logo System
- Brand Guidelines
- Typography, Color
- Illustration
- Photography Direction

Open brochure spread about Juniper's gin bar with descriptions, logos, map illustration, and photos of drinks and bar scene.
Smartphones displaying a bar or restaurant's promotional images and coming soon message, with drinks and cocktails visible.
A top-down view of a glass with a dried orange slice, three round coasters, and a paper label on a gray surface.
A person wearing an orange T-shirt with the words "JUNIORS" and smaller text underneath that reads "GIN BAR" and "Crafted Cocktails". The person is standing indoors with a wooden wall in the background.
A flyer for Juniper's bar features the text "Be There in Two Shakes" and an image of a bartender pouring drinks, with a group of people in the background.