Pink tote bag with white text reading "Love, Emma" and slogans "Made with Heart," "Inclusive Fashion for Women," against a pink background.

Love, Emma — Inclusive Fashion Brand Identity

Introducing Love, Emma — a new inclusive clothing line focused on creating stylish and functional clothing for people with disabilities and mobility restrictions. Founder and designer Emma Glickberg approached us looking for a charming, feminine design evoking handwritten love letters. Our goal was to create an aspirational, romantic clothing brand that champions confidence and inclusivity.

SCOPE:

- Logo System
- Typography, Color
- Brand Toolkit

A pink and beige packaging design with the words "Love, Emma" prominently displayed, along with phrases like "Made with Heart" and "Inclusive Fashion for Women."
A promotional flyer featuring floral-patterned fabric items, with text promoting inclusivity fashion for women and a pink script that says "Love Emma".
Color palette with six vertical color strips labeled Rosebud, Blush, Cotton, Frappé, Emerald, Pistachio, each with hex code, PMS, and TMX codes.
Close-up of a smartphone screen displaying a social media app with photos of a woman with long dark hair, wearing a beige blazer, sitting in a chair.
Pink baseball cap with white embroidered initials 'L' and 'E' on the front, placed on a pink background.