Blue water with ripple patterns and text overlay that reads 'SoSoak Shower Soaking Chair'

SoSoak — Shower Soaking Chair Brand Identity & Website Design

The SoSoak Shower Soaking Chair has revolutionized the way we care for our seniors and loved ones. The patented shower chair is designed to safely provide the utmost comfort and care in daily hygiene. Paula Hennessy, the founder of SoSoak, wanted the brand to be as clean, stable, and accessible as her chair design. Her experience as a nurse provided unique insight to the role of caregivers and mindset of patients — revealing a need to clearly deliver content while infusing warmth and a touch of humor to the brand.

Chair Design by Pixel & Timber
Website Implementation by Basis

SCOPE:

- Logo System
- Brand Guidelines
- Typography, Color
- Tone of Voice
- Photography Direction
- Website Design
- Instruction Manual Design

Set of colorful modern chairs, including a white baby high chair in the center, with blue, light blue, orange, and black chairs around it, on a plain background.

Website promoting SoSoak, a shower soaking chair for seniors. Features images of the chair, an elderly woman in a hospital bed, and an interview with Paula, the founder.

Webpage layout for SoSoak, featuring an image of a young woman helping an elderly woman, sections on core values, patented product design, nature imagery, and a person bathing in a pool.

A tablet displaying a product image of a small white chair on a light blue background. The screen has text describing features of the chair.

Business card for SoSoak, a shower soaking chair, owned by Paula Hennessy, with contact email pjhennessy19@sosoak.com and phone number 513.570.045, placed on a blue background.